Hydrant Creative and Wordsearch Australia partnered to deliver the branding and pre-leasing campaign for Olderfleet at 477 Collins Street—one of Melbourne’s most iconic commercial developments.
Drawing on the building’s unique fusion of heritage and modern architecture, we crafted a sophisticated brand identity that honoured its historical significance while positioning it as a future-focused workplace destination. Our work included the development of leasing brochures, digital presentations, display suite signage, and campaign collateral, all designed to capture the attention of premium tenants. The result was a cohesive, elegant visual language that helped drive leasing momentum and establish Olderfleet as one of the city’s most desirable business addresses.
