BrAnding a future icon
ICC Sydney is a vibrant, state-of-the-art events precinct located in Darling Harbour, seamlessly blending innovation, sustainability, and world-class design.
It is the centrepiece of a 1.3 billion dollar initiative to create an entertainment and business hub in the heart of Sydney revitalising the Darling Harbour precinct. It is Australia’s first fully integrated convention, exhibition and entertainment centre designed for hosting large events.
We created a bold, vibrant brand identity for ICC Sydney that captures its role as Australia’s premier events destination. Inspired by its architecture and vibrant harbour location, the branding balances global prestige with local energy. The result was a cohesive visual system that elevated ICC Sydney’s profile and contributed to its success in attracting world-class events and audiences.
