Handle Range
The Challenge
Lincoln Sentry needed a new brand to launch their premium kitchen handle range – one that would feel timeless, resonate with designers and renovators, and stand apart in a crowded market.
Our Approach
We created the name Modar – a fusion of ‘modern’ and ‘architectural’ to signal both design sophistication and practicality. From there, we developed the full brand identity, tone of voice, and visual language, supported by product photography, packaging design, and launch materials.
The Outcome
A distinct, design-led brand that elevates Lincoln Sentry’s product offering, connects with the design community, and is now a recognised name in the Australian interiors market.
